March 1, 2022 — Since Publix first opened its doors in 1930, the company has evolved, and so has our logo. Over the years, the logo has transformed to reflect the times and the milestones achieved. Take a look back at the history of the different logos, from the first one through the adaptations made over time, to the one you know and love today.

1930 – 1945

The Publix logo from the 1930s was simple and straightforward, reflecting the company’s early days as a regional grocery store. It featured the word “Publix” in a bold, all-uppercase serif font, conveying a classic, retro feel. At that time, the logo had not yet adopted the modern green color scheme, focusing instead on a utilitarian design emphasizing value and customer service.

1945 – 1954

Publix’s first well-known logo was introduced in 1945 after our founder, George Jenkins, acquired the Lakeland Grocery Company and its 19 All American grocery store locations. At this time, we began using this logo in print advertisements. We also started introducing some of the first Publix-brand items, including peas, bacon and coffee.

1954 – 1966

As Publix expanded, the logo was updated, becoming our standardized brandmark. It could be seen in our annual reports and service awards.

1966 – 1972

The 1960s brought a change in architecture, and the logo reflected that change with the iconic “winged” design. It could be found on many store facades and depicted the shape of aisle markers inside the stores.

1972 – 2012

In the early 1970s, we launched the widely recognizable square logo, featuring the distinctive letter “P” with the word “Publix” underneath to showcase the never-ending quest to offer one happy difference after another at Publix — where shopping is a pleasure.

2012 – Present

The current Publix logo still features the iconic letter “P” inside a green circle, but it was refreshed and modernized in 2012 with a bolder color and simplified design. The goal was to create a brandmark that people could identify at a glance, including online.