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LAKELAND, Fla., Sept. 10, 2019 — In the five days since announcing a register donation program to support Hurricane Dorian relief efforts, Publix customers and associates have donated more than $1 million during checkout.

One hundred percent of the funds donated at Publix registers will go to the American Red Cross. The organization will use the donations to respond to and help people recover from the disaster in the Bahamas. No end date has been announced for the program.

“Our customers and associates are incredibly generous, and in times of need they look for ways to help,” said Publix Director of Media and Community Relations Maria Brous. “Their response to our register donation program is inspiring.”