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LAKELAND, Fla., March 9 — Publix Super Markets announced today an additional location for the company’s GreenWise Market concept. The new site will be in Lakeland, Florida, home of Publix’s corporate offices, and the store will be located on South Florida Avenue, just north of the intersection at Lake Miriam Drive and West Pipkin Road and across the street from Lake Miriam Plaza.

GreenWise Market focuses on the specialty, natural and organic sector. The Lakeland store will be approximately 25,000 square feet. A projected opening date has not yet been determined.

“Our new GreenWise Market concept celebrates specialty, natural and organic foods, and we think foodies and health-conscious customers alike will love what the store will offer,” said Kevin Murphy, Publix senior vice president of retail operations. “We’re especially excited to announce a location in our home town.”

The location of the first newly redesigned GreenWise Market was announced in 2017 and is currently under construction in Tallahassee, Florida. It is expected to open late September 2018. The second GreenWise Market is under construction in Mount Pleasant, South Carolina, with an expected opening in early 2019.

Additional details about the new GreenWise Market format will be released on closer to the opening of the first location. The company continues to look for additional GreenWise Market locations throughout its operating area.