Dec. 21, 2016 — Publix takes pride in providing premier customer service each day. Because of this, it should come as no surprise that the company loves to hear stories from customers and other associates when someone goes above and beyond expectations. We recognize those associates through a tradition started by our founder, George Jenkins (affectionately known as Mr. George). We give them a special coin.

The original silver

In 1955, a silver-colored coin was minted to celebrate our 25th anniversary, honoring our first quarter-century of growth and success. The inscription read, “You have helped make it possible for us to celebrate our silver anniversary.” Every associate at that time received this special gift to mark the occasion. From then on, Jenkins began carrying extra coins with him, using them to recognize associates who exceeded expectations.

First gold coin

In 1980, a gold-colored coin was created to celebrate Publix’s 50th anniversary. One side of the coin featured the image of Jenkins, while the other side showcased Publix’s 50th anniversary logo. At that time, every associate received a coin as a commemorative gift, but Jenkins continued his tradition of awarding deserving associates with the coin.

Mr. George Gold Coin Award

In 2016, we made some changes to the Mr. George Gold Coin Award and the way we recognize our associates. The packaging was redesigned to serve as a memento. It now comes in a Publix-green keepsake folder, featuring a thank-you message from our CEO on one side and a quote from Jenkins on the other: “Tomorrow, Publix will be a little better, or maybe not quite as good, depending on each one of us.”

The coin design was also modified. Our logo is now engraved on one side, while the same quote from Jenkins appears on the other. As an additional thank-you, award recipients receive a Publix gift card.

This coin honors associates who truly embrace the Publix culture and provide premier service just like Jenkins would have. Receiving the award is a rare and unique honor for an associate who has made a real difference in the lives of others. It means they’ve done something special, and special is exactly how the associate should feel.

Although many versions of the coin have been created since the program’s inception, its meaning has remained the same and is still alive today.