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LAKELAND, Fla., Nov. 8, 2024 — As a token of appreciation for their service, Publix will offer veterans, active military and their families a 10% discount on their groceries on Veterans Day, Monday, Nov. 11. This year, veterans can also redeem the discount at self-checkout lanes.

To receive this discount at checkout, customers must present a

  • veteran or military ID card
  • discharge document or
  • driver’s license with veteran designation.

This discount is for in-store purchases only. Prescriptions, alcohol, tobacco, gift cards, lottery tickets, postage stamps and money services are excluded. Customers are responsible for all applicable taxes.