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LAKELAND, Fla., Nov. 4, 2025 — In honor of our veterans, and as a token of appreciation for their service, Publix will offer veterans, active military and their families a 10% discount on their groceries on Veterans Day, Tuesday, Nov. 11. This discount can be redeemed with the cashier at the register or the associate attendant at the self-checkout lanes.

To receive the discount, customers must present a 

  • veteran or military ID card 
  • discharge documents or 
  • driver’s license with veteran designation.

This discount is for in-store purchases only. Prescriptions, alcohol, tobacco, gift cards, lottery tickets, postage stamps and money services are excluded. Customers are responsible for all applicable taxes.