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April 16, 2026 — Publix Deli is entering a new era of flavor with three new brisket subs and one new brisket sandwich, crafted for customers who crave bold flavors and premium ingredients. For decades, our iconic Chicken Tender Pub sub has set the bar, becoming one of the most beloved prepared foods in Publix history since its debut in 1992. 

Building on a Pub sub tradition

For the new sandwiches, our deli team set out to create something worthy of that same devoted following — one that builds on the legacy of taste and quality customers expect from us. 

“As we looked for the next right protein to build on that legacy, brisket stood out,” said Publix Category Manager John Godke. “During product testing panels, a Texas-based supplier well known for its smokehouse delivered the quality and consistency we were looking for. They helped bring this brisket experience to life.”

Why brisket 

Now, Publix customers can enjoy this Texas-inspired experience in four delicious options, each smoked low and slow and stacked to satisfy a range of cravings. Whether craving something stacked high, spicy, fresh and classic or Southern-style, customers now have whole new ways to enjoy slow-smoked meat at Publix Deli. 

Meet the new brisket lineup 

Get ready to meet your new favorites.

  • Publix Deli Stacked Brisket and Brioche Sandwich — A half-pound of tender smoked brisket, stacked high and drizzled with Sweet & Spicy BBQ sauce on a soft, buttery brioche roll for a rich, ready-to-savor experience.
  • Publix Deli Spicy Brisket Sub — Smoked brisket layered with Boar’s Head 3-Pepper Colby Jack cheese, jalapenos, crispy Publix Fried Onions and Sweet & Spicy BBQ sauce for a bold bite with heat and crunch.
  • Publix Deli Brisket, Lettuce and Tomato Sub — A fresh, classic option featuring smoky brisket paired with crisp lettuce, ripe tomatoes and Sweet & Spicy BBQ sauce.
  • Publix Southern Style Brisket Sub — A comforting Southern-inspired sub stacked with smoked brisket, Publix cheddar, dill pickles, crispy Publix Fried Onions and Sweet & Spicy BBQ sauce.

Brisket fans — and anyone looking for their next go-to Pub sub — can find this new lineup at their local Publix Deli. From lunch to dinner and every craving in between, it’s the perfect time to discover a new favorite and see why brisket is already generating buzz.