Market Research Analyst

Publix Associate

Market Research Analysts have a variety of specialties and work together to deliver integrated, objective recommendations which focus on solving specific marketing questions.

How to Apply

Contributions

Specializing in business analysis, database management, and Geographic Information Systems (GIS), the Market Research Analysts deliver research to guide strategies designed to maximize long-term sales and profits and to quantify the Marketing Department's impact. In addition to examining consumers, customers, and competitors, the Market Research Analysts analyze Publix sales and promotions, products and categories, demographics, competitors, and magazine/club membership lists to provide insights into the current marketplace and future trends in the grocery arena.

Qualifications we look for

General qualifications include the following,

  • Bachelors degree from an accredited college or university
  • Experience in market research within the grocery, retail or manufacturing industries
  • Knowledge of market research process and project management disciplines, as well as various analyses and reporting techniques and formats
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Access)
  • Ability to work independently with minimal supervision and high-level direction
  • Ability and openness to learn new skills and master aspects of the other Market Research Analyst specialties

Listed below are the 4 sub-specialties of this position and the specific qualifications of each.

Business Analyst

  • Master's degree in Business Administration, Finance, Economics, or Market Research
  • Understanding of promotional analyses, category/product analyses, market share and Competitive Intelligence
  • Familiarity with Return on Marketing Investment (ROMI) theories and practical application
  • Knowledge of syndicated systems from IRI or Nielsen
  • Experience with large retailing systems analysis using scan data and/or financial databases with MicroStrategy and/or Microsoft Access
  • Ability to deliver sales analyses and promotion analyses

Database Management Analyst

  • Bachelor's degree in Management Information Systems (MIS) or Computer Information Systems (CIS), Marketing, Business, Economics, or Finance
  • Experience in database development
  • Ability to develop applications using Visual Basic for Application (VBA) and automate repetitive tasks in Microsoft Access and Excel
  • Understanding of relational databases and database management systems
  • Capability to query data from multiple sources for processing and analysis in Microsoft Access

Geographic Information Systems (GIS) Analyst

  • Bachelor's degree in Geography
  • Experience in geo-demographical information, market composition, and a GIS system using MapInfo, Alteryx, and/or Arc View
  • Knowledge of GIS tools, techniques, analyses, and reporting in tables, charts, and maps
  • Capability to query data from multiple sources for processing and analysis
  • Ability to deliver maps, reports, and/or analysis based on geography, demographic selects, financial data, and customer segmentation

Secondary Research Analyst

  • Master's degree in social or liberal arts field (such Sociology, Anthropology, or History) with extensive research-based coursework and marketing and business-related classes
  • Experience in secondary research involving articles, books, the Internet and advanced search engines and resources such as LexisNexis, Scarborough, Datamonitor, Yanklovich, and SEC filings
  • Knowledge of the traditional and non-traditional competitors in the grocery market
  • Ability to recognize consumer and category trends from various magazine, newspaper, and trade publication sources
  • Ability to combine traditional academic secondary sources with demographics, psychographics, customer segmentation, geography, and other market research sources to develop complete analyses and answer specific marketing problems

How to apply

Please go to the Publix Jobs Center to see our current openings. Click "YES" or "NO" to the question, "Are you an active Publix associate?" Then narrow your search by choosing Marketing & Advertising within the Functional Area selection box.

When you apply, your information will be sent directly to the appropriate hiring manager. If your skills and experience seem to match the qualifications of the position that interests you, you will be contacted for an interview and possibly for testing customized to that position.

If you have any questions about our application process, please call our Employment Office in

  • Lakeland at (863) 688-7407, ext. 32504 or
  • Atlanta at (770) 995-0073, ext. 2153.