Field Marketing Coordinator

Publix Associate

Field Marketing Coordinators manage marketing strategies and tactics which help Publix increase sales, customer count, items per customer and sales per customer.

How to Apply

Contributions

Field Marketing Coordinators execute plans developed to help stores promote sales and community involvement. To determine what strategy is most appropriate, the Field Marketing Coordinators research and analyze marketing research data, such as demographics, customer voice survey results, mystery shopper reporting, market share and sales trends. One strategy used is Publix-sponsored activities for the community such as the Publix Gasparilla Distance Classic, or the Publix Georgia Marathon. It's the Field Marketing Coordinators' job to select and manage these events. Field Marketing Coordinators are also the drivers in planning promotional activities for the grand openings of Publix grocery stores and of non-traditional Publix business units.

Additional responsibilities of the Field Marketing Coordinators include:

  • ordering promotional goodies for customers at Publix-sponsored events
  • coordinating in-store appearances of Publix's mascot, Plato the Publixsaurus
  • working with vendors to place outdoor advertising, such as Publix banners, balloons, and pennants
  • working with agencies to determine appropriate newspaper, magazine, and direct mail and radio advertisements and
  • managing project budgets.

Qualifications we look for

  • Bachelor's Degree in Marketing and/or Advertising
  • Experience in Marketing, Advertising or Public Relations
  • Experience in retail operations
  • Computer skills including the ability to use Microsoft Office: (Word, Excel, Outlook, Access, and PowerPoint), and FileMaker Pro
  • Knowledge of marketing and advertising functions and principles within a large organization
  • Knowledge of demographic influences on customer shopping patterns
  • Knowledge of advertising options and when to consider each option for strategic communication efforts
  • Knowledge of project management processes and disciplines
  • Strong project management skills
  • Strong written and verbal communication skills
  • Ability to work well with others and to be an effective team player
  • Obvious enthusiasm, initiative and pride in work

How to apply

Please go to the Publix Jobs Center to see our current openings. Click "YES" or "NO" to the question, "Are you an active Publix associate?" Then narrow your search by choosing Marketing & Advertising within the Functional Area selection box.

When you apply, your information will be sent directly to the appropriate hiring manager. If your skills and experience seem to match the qualifications of the position that interests you, you will be contacted for an interview and possibly for testing customized to that position.

If you have any questions about our application process, please call our Employment Office in

  • Lakeland at (863) 688-7407, ext. 32504 or
  • Atlanta at (770) 995-0073, ext. 2153.