Consumer Research Analyst

Publix Associate

Consumer Research Analysts seek to determine customers' wants and needs and to align Publix's strategy to meet those preferences with our goods or services we provide.

How to Apply


Consumer Research Analysts provide objective and actionable research-based consumer insight to managers within the Marketing Department and throughout Publix. Consumer Research Analysts use this research to recommend marketing strategies and tactics to meet customer needs, as well as to increase customer satisfaction and loyalty. This consumer research is a major driver in the design and performance of Publix products and services in terms of pricing, variety offered, promotions, service and store environment.

Qualifications we look for

  • Masters Degree in Business, Marketing Research, Economics, Statistics, or Psychology or in an analytical field
  • Experience using primary research such as defining objectives, selecting methodology, developing sample plans, designing data collection instruments, and overseeing custom qualitative or quantitative research studies
  • Working knowledge of statistical software, preferably Statistical Package for the Social Sciences (SPSS), and reporting using an analytical approach, selecting statistical procedures, conducting statistical analysis beyond basic descriptive statistics, performing significance testing, and creating written reports and presentations summarizing results
  • Experience working with Microsoft Office (Word, Excel, PowerPoint, and Access)
  • Ability to develop insightful, probing questions
  • Ability to identify research best practices by locating and reviewing relevant academic literature, textbooks, industry standards, vendor provided information, and other sources
  • Ability to develop reliable new methodologies and data collection tools for large scale projects without readily available precedents
  • Marketing or research professional organization membership (MRA, AMA, etc.)
  • Knowledge of project management disciplines
  • Good judgment and decision making skills
  • Excellent analytical skills (mathematical, statistical, and financial)
  • Ability to work independently with high-level delegation and little supervision on complex projects requiring frequent problem solving and critical thinking
  • Obvious enthusiasm, initiative and pride in work

How to apply

Please go to the Publix Jobs Center to see our current openings. Click "YES" or "NO" to the question, "Are you an active Publix associate?" Then narrow your search by choosing Marketing & Advertising within the Functional Area selection box.

When you apply, your information will be sent directly to the appropriate hiring manager. If your skills and experience seem to match the qualifications of the position that interests you, you will be contacted for an interview and possibly for testing customized to that position.

If you have any questions about our application process, please call our Employment Office in

  • Lakeland at (863) 688-7407, ext. 32504 or
  • Atlanta at (770) 995-0073, ext. 2153.