This is the main content.

Publix strives to meet the needs of our customers better than our competition. Offering our customers the right variety of products is an important key to our success. Our Corporate Purchasing department evaluates each item presented to determine whether or not it should be added to our mix. If an item is selected, the company is contacted and set up as a Publix supplier.

Becoming a Retail Product Supplier

Any company interested in becoming a retail product supplier should familiarize themselves with Publix's Supplier Policies and Guidelines. After doing so, follow these steps to present your product(s) to Publix.

1. Identify which Publix buyer would represent your product

Use the appropriate list below to determine the buyer. Any communication should go to the buyer as the primary point of contact.

2. Determine Publix’s product review schedule

Use the Category Review Schedule to understand the review timeline for the product(s) you want to present.

3. Evaluate the impact of your product(s)

There are times when we consider product additions outside the published schedule. We consider off-cycle product additions for items that represent extraordinary product innovation or outstanding brand recognition; we would expect either or both to have a substantial marketing budget, thus enabling us to drive significant category growth.

If you believe your product(s) represents outstanding product innovation or brand recognition, please email the following information to your buyer contact:

  • Product image (the buyer will let you know if samples are needed)
  • GTIN
  • Case pack
  • Cost
  • Distribution method
  • Marketing plans, existing sales and market share information.

If you have submitted your product(s) for off-cycle addition, our buyer will contact you regarding next steps. Please note the majority of product(s) presented do not qualify for an off-cycle addition.

If you believe your product(s) does not represent outstanding product innovation or brand recognition, please proceed to step 4.

4. Request an appointment

Complete the required Appointment Request Form at least 2 weeks in advance of the category review start dates.

5. Submit sample product along with required forms

Complete a Publix Item Data Form using these instructions.

Product sample must include

  • A completed Bio-Terrorism Act - Product Sample Form.
  • Product cost in the Comments field of the Publix Item Data Form.
  • Any additional information the buyer should know about the product(s) during the initial evaluation.

Two options to send in the sample and forms

Please clearly label your package with the buyer's name to ensure it will be provided to the appropriate contact.

  1. Drop off with the receptionist at the Publix corporate office.
    3300 Publix Corporate Parkway
    Lakeland, FL 33811
    OR
  2. Mail it to the buyer you identified in step 1 above.
    Publix Super Markets, Inc.
    Corporate Office
    ATTN: [Buyer’s first & last name]
    PO Box 407
    Lakeland, FL 33802-0407

After submitting product

The buyer or the buyer's administrative associate will contact the supplier regarding the information presented.

Broker and/or distributor assistance

Although not required, potential suppliers may also enlist services of a broker and/or distributor.

  1. Brokers can offer valuable insight and services to new and existing suppliers. These services can include navigating the Publix Supplier Policies and Guidelines and submitting required forms.
  2. Distributors provide alternative delivery methods for new product(s). This is important because not all product(s) submitted will meet the volume thresholds required for warehouse distribution.

Please see the Broker Listing and the Distributor Listing for current companies doing business with Publix.

Supplier resources

These forms and documents provide information for any company interested in becoming a retail product supplier.