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Publix To Debut Online Deli Ordering

LAKELAND, Fla., July 5, 2012 — Publix Deli Online Easy Ordering, a test of online order placement of Publix Deli custom subs, wraps and sliced meats and cheeses, will launch in one Lakeland store Aug. 3 and is expected to roll out in 50 additional stores later this year.

The debut store is located:

Publix Store #1270
Southgate Shopping Center
2515 S Florida Ave
Lakeland, FL 33803

Publix customers will place their orders online or via mobile device by visiting Select locations will have in-store devices for order placement. Once on the site, customers may select their desired deli custom sub, wrap and/or sliced meats and cheeses, specify pickup time and proceed with order placement. An order pickup number will be provided on the customer’s final order summary and emailed to them as well.

Orders will be staged at a designated location in the deli department and identified with "Online Easy Pickup" signage. Sale prices for the store that are effective the day of pickup will be honored. Payment is tendered at the time of pickup. No minimum order amount is required and no fee is charged for the service. Created with smartphone users in mind, the system will prompt customers to save order selections to their "Favorites" for future re-ordering convenience.

"As we continue to provide our customers with the service they have grown to expect, we strive to offer new services that enhance their overall shopping experience," said Maria Brous, Publix director of media and community relations. "Publix Deli Online Easy Ordering is a natural extension of our service commitment, especially for our on-the-go customers."

If a customer needs to modify an order already placed, changes will be made directly with the store’s deli department. The telephone number will be easily accessible on the final order summary.

Later this year, Publix will expand the test to 50 additional stores in an effort to better understand customer response and overall performance.