Publix Extends Social Presence with Customer Experience Blog
LAKELAND, Fla., Aug. 15, 2016 — Publix Super Markets extended the company’s online social presence earlier this month with a soft launch of the company’s first blog site for engaging with customers — The Publix Checkout, blog.publix.com.
Blog posts will range in topic from delicious recipes, community initiatives and sustainability ideas to holiday entertaining, health and wellness and more. Visitors to the blog can comment on posts or share them on social media sites.
“As a retailer passionately committed to serving our customers, our social media presence has always been about engaging with our customers where they are and extending our in-store service online,” said Maria Brous, Publix media and community relations director. “Having a blog provides us a fresh and inspiring way to connect socially with customers, taking them beyond the aisles and showing them we’re more than just a grocery store.”
The company launched its social media presence in July 2011 debuting on Facebook and currently has 2.6 million Likes. Twitter followed in February 2013 with @Publix and @PublixHelps to offer customers brand content and customer service. In the Fall of 2015, Instagram and Pinterest were added to the company’s social media lineup providing platforms for Publix customers to discover the company’s expertise and services while allowing for engagement in fun and unique ways. Instagram has more than 52,000 Followers and Pinterest nearly 22,000.